Friday, 4 January 2013
Topic: Marketing Mix
Discussion Question:
Leather Manufacturer ltd. is manufacturer of leather handbags in Lahore. Its management is aiming to increase profits by implementing different strategies. Mr Ali; the advisor of Leather Manufacturer ltd. suggested the reduction in current prices of leather handbags to boost the sales which may cause increase in company’s profits. Moreover research and development cost has already been recovered at this stage.
Being a business student you are required to enlist aspects/information which are necessary to keep in consideration before taking the decision of reduction in current price.
Discussion Question:
Leather Manufacturer ltd. is manufacturer of leather handbags in Lahore. Its management is aiming to increase profits by implementing different strategies. Mr Ali; the advisor of Leather Manufacturer ltd. suggested the reduction in current prices of leather handbags to boost the sales which may cause increase in company’s profits. Moreover research and development cost has already been recovered at this stage.
Being a business student you are required to enlist aspects/information which are necessary to keep in consideration before taking the decision of reduction in current price.
