Posted by : Anonymous Friday, 4 January 2013

AL SAIF shopping mall was established in 2006 in Pakistan’s historical and cultural city Lahore, a city of over 8 million people and it enjoys the trust and confidence of over millions of customers annually. AL SAIF shopping mall introduced two large shopping malls in the prime business location of Lahore.
As the city is expanding and population is growing the management of AL SAIF shopping mall are trying to open new branches in other areas of the city as well before such expansion they have decided to introduce the concept of TQM in their business. The motive behind this decision was to ensure that there is a continuous improvement in the product and service quality and ultimately better compete in current competitive environments.


In order to compete with the rivals what would be service quality dimensions which should be of prime focus of the management of AL SAIF shopping mall? Also enumerate different costs of quality in respect of super store services.

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