Posted by : Ali Khan Monday 8 July 2013

The case:
Sorwest pvt ltd is a local manufacturer of high performance motorcycles. Company is facing serious economic problems from last few years. Regardless of many efforts, company is unable to come out of the financial losses. Right now, Sorwest is facing severe financial crisis. The employees of the organization are demotivated because they are not promoted according to the policies of the company for a long time. Company CEO wants to uplift the morale of their employees but due to current financial crisis he is not in the position to promote them. Obvious result of employee's promotion is an increase in their salaries (including fringe benefits) which is not acceptable for a company in the existing financial position.

Point to ponder:
In view of the existing situation of Sorwest, suggest a job design technique (job rotation, enrichment or enlargement) which can boost the employees’ morale without bearing much expenditure. Give logical reasoning to support your answer.

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