Monday, 21 January 2013
Assignment:
“Book castle” is a famous bookshop-cum-library based in Lahore; one of its
own kind. It has a largest ever book display in Lahore carrying more than
60,000 titles under one roof. It deals in all categories of books: be it new or old.
The variety of books ranges from literature, fiction, biographies, study guides,
self help books, kids books, reference books (dictionaries, atlas and thesaurus)
and personal development. For over 15 years, it has become an eventual
destination for book lovers, especially tourists visiting Lahore from all over the
country and even from abroad. Considering the diverse visitors and to facilitate
its reading; a coffee shop has recently opened within the bookstore which is
centrally air conditioned so that people can have a brew while quenching their
thirst for reading which gives a unique experience. It offers a remarkably lower
price starting from Rs: 10/- and their average price is Rs: 100/-for old books. It
also gives huge discounts on the purchase of new books seasonally. It is open 7
days a week.
Requirement:
This book store has recently started to provide online order placement facility
followed by free home delivery nationwide. They want to advertise in the print
media for creating awareness of its online ordering facility. Design a print ad
for this bookstore focusing its recently added online order service along with
incorporating other facilities.( Students must incorporate headline, body copy,
signature line and standing details.)
“Book castle” is a famous bookshop-cum-library based in Lahore; one of its
own kind. It has a largest ever book display in Lahore carrying more than
60,000 titles under one roof. It deals in all categories of books: be it new or old.
The variety of books ranges from literature, fiction, biographies, study guides,
self help books, kids books, reference books (dictionaries, atlas and thesaurus)
and personal development. For over 15 years, it has become an eventual
destination for book lovers, especially tourists visiting Lahore from all over the
country and even from abroad. Considering the diverse visitors and to facilitate
its reading; a coffee shop has recently opened within the bookstore which is
centrally air conditioned so that people can have a brew while quenching their
thirst for reading which gives a unique experience. It offers a remarkably lower
price starting from Rs: 10/- and their average price is Rs: 100/-for old books. It
also gives huge discounts on the purchase of new books seasonally. It is open 7
days a week.
Requirement:
This book store has recently started to provide online order placement facility
followed by free home delivery nationwide. They want to advertise in the print
media for creating awareness of its online ordering facility. Design a print ad
for this bookstore focusing its recently added online order service along with
incorporating other facilities.( Students must incorporate headline, body copy,
signature line and standing details.)
