Sunday, 6 January 2013
Learning Objective:
The objective of this discussion is to know the importance of public service advertisement in nation building.
Learning Outcomes:
Upon completion of this discussion, students will be able:
To understand PSA
To develop PSA
To critically analyze any PSA
To contribute to the social welfare
To spread this message to everybody
The Case:
A public service advertisement or public service announcement (PSA) are carefully crafted messages in the public interest with the objective of raising awareness, changing public attitude and behavior towards a social issue disseminated through media. With reference to Pakistan, “Zara Sochiye (Just Think)” initiated by Mir Khalil Ur Rahman Foundation (MKRF) in partnership with GEO TV network, Jang group newspapers, and other media groups; this formal drive of Zara Sochiye is an attempt to highlight the crucial issues that promote and represent imbalance in our society.
Zara Sochiye has pointed out many issues but education awareness initiative (parhnay likhnay ke siwa Pakistan ka matlab kya) is particularly interesting because education is the basic building block for human development and poverty reduction. Education at all levels (primary to higher) contributes to learning, empowerment, and the development of community lives.
You are directed to watch all the videos of the compaign (parhnay likhnay ke siwa Pakistan ka matlab kya) available on this link:
Compaigns - Alif Bey Pey Yaqeen, Pehla Fiqra Iqra - Zara Sochiye
Further, read the literature from following links:
Latest Happenings - Zara Sochiye - zs.com.pk
FAQ - Zara Sochiye - zs.com.pk
https://www.twitter.com/zarasochiye
Photo Gallery - Zara Sochiye - zs.com.pk
Photo Gallery - Zara Sochiye - zs.com.pk
MKRF - Mir Khalil ur Rahman Foundation
Discussion Question:
PSA compaign planners are needed to learn two fundamental factors before development of message and execution of compaign:
· Problem or behavior that is being addressed by the compaign
· Demographic details of the primary target audience
You are required to analyze the compaign (parhnay likhnay ke siwa Pakistan ka matlab kya) on the basis of above mentioned fundamental factors; whether the compaign is rightly addressing the problem? And how does it account fordemographic details of target audience in the compaign?
Specific instructions to attempt the discussion questions:
Please read the case and question carefully.
Go through all the links given to better understand the PSA compaign.
Watch again, while keep the questions in your mind to pick up your answer.
Feel free to write us, in case of any ambiguity.
The objective of this discussion is to know the importance of public service advertisement in nation building.
Learning Outcomes:
Upon completion of this discussion, students will be able:
To understand PSA
To develop PSA
To critically analyze any PSA
To contribute to the social welfare
To spread this message to everybody
The Case:
A public service advertisement or public service announcement (PSA) are carefully crafted messages in the public interest with the objective of raising awareness, changing public attitude and behavior towards a social issue disseminated through media. With reference to Pakistan, “Zara Sochiye (Just Think)” initiated by Mir Khalil Ur Rahman Foundation (MKRF) in partnership with GEO TV network, Jang group newspapers, and other media groups; this formal drive of Zara Sochiye is an attempt to highlight the crucial issues that promote and represent imbalance in our society.
Zara Sochiye has pointed out many issues but education awareness initiative (parhnay likhnay ke siwa Pakistan ka matlab kya) is particularly interesting because education is the basic building block for human development and poverty reduction. Education at all levels (primary to higher) contributes to learning, empowerment, and the development of community lives.
You are directed to watch all the videos of the compaign (parhnay likhnay ke siwa Pakistan ka matlab kya) available on this link:
Compaigns - Alif Bey Pey Yaqeen, Pehla Fiqra Iqra - Zara Sochiye
Further, read the literature from following links:
Latest Happenings - Zara Sochiye - zs.com.pk
FAQ - Zara Sochiye - zs.com.pk
https://www.twitter.com/zarasochiye
Photo Gallery - Zara Sochiye - zs.com.pk
Photo Gallery - Zara Sochiye - zs.com.pk
MKRF - Mir Khalil ur Rahman Foundation
Discussion Question:
PSA compaign planners are needed to learn two fundamental factors before development of message and execution of compaign:
· Problem or behavior that is being addressed by the compaign
· Demographic details of the primary target audience
You are required to analyze the compaign (parhnay likhnay ke siwa Pakistan ka matlab kya) on the basis of above mentioned fundamental factors; whether the compaign is rightly addressing the problem? And how does it account fordemographic details of target audience in the compaign?
Specific instructions to attempt the discussion questions:
Please read the case and question carefully.
Go through all the links given to better understand the PSA compaign.
Watch again, while keep the questions in your mind to pick up your answer.
Feel free to write us, in case of any ambiguity.
