Posted by : Anonymous Wednesday, 24 October 2012

Marketing is everywhere; formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing profoundly affects our day to day lives. It is embedded in everything we do—from the clothes we wear, to the web sites we click on, to the ads we see. (Kotler, Keller et al. 2009)
Task:
Write a paragraph on the significance of marketing management in this global era.


Reference:
Kotler, P., K. L. Keller, et al. (2009). "Marketing Management: A South." Asian Perspective.

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